At Herron, we believe that athletic apparel should not only enhance your performance but also contribute to a healthier planet. Founded by triathlete Steven Herron, our brand is built upon a deep commitment to sustainability and a passion for endurance sports.

Steven's journey as a triathlete spans over 26 years, including completing prestigious events such as Ironman Triathlon USA and Escape from Alcatraz. His dedication to the environment started early when he pursued a degree in Environmental Geology, igniting a lifelong mission to merge his athletic pursuits with sustainable practices.

Inspired by his racing experience and fueled by his desire to make a positive impact, Steven leverages his expertise to design a range of athletic apparel that excels in both comfort and performance. Whether you're cycling, participating in a triathlon, tackling an obstacle course, or working out, our apparel is meticulously crafted to prioritize your comfort, ensuring that you can perform at your best.

But Herron is about more than just performance. We are passionate about preserving the natural world that allows us to pursue our athletic dreams. That's why we meticulously select eco-friendly materials and employ responsible manufacturing practices in every step of our production process. By embracing sustainable choices, we aim to minimize our environmental footprint and inspire others to join us in making a difference.

We believe that sustainability and style can coexist harmoniously. Our apparel is not only functional and high-performing but also designed with impeccable craftsmanship and contemporary flair. When you wear Herron, you not only feel confident in your athletic abilities but also in your choice to support a brand that prioritizes the well-being of the planet.

We invite you to explore our collection of sustainable athletic apparel and experience the perfect synergy of comfort, performance, and environmental consciousness. Join us on this journey towards a more sustainable future without compromising on your passion for athletic excellence. Together, we can make a positive impact, one stride at a time.

Welcome to Herron, where sustainability meets performance.